Fostering Critical Thinking in Corporate Strategy and Culture: A Guide for Businesses

In the rapidly evolving business landscape, the success of your organization hinges on the ability to think critically, innovate, and adapt. At Futureshift Consulting, we are dedicated to guiding businesses towards a brighter future by utilizing forward-thinking, innovative, empowering, and socially responsible practices. By fostering critical thinking within your corporate strategy and culture, your business will be better equipped to navigate and capitalize on new opportunities.

In the spirit of Futureshift’s cheatsheet for critical thinking, we present a series of essential questions to incorporate into your corporate decision-making and problem-solving processes. These questions will encourage your organization to scrutinize information, evaluate alternative solutions, and make informed, responsible decisions.


  • Who are the stakeholders and beneficiaries of this decision or project?
  • Who may be adversely affected by it?
  • Who should be involved in the decision-making process?
  • Who is responsible for executing the chosen strategy?
  • Who are the thought leaders and experts in this field worth consulting?


  • What are the objectives, strengths, and weaknesses of this strategy?
  • What alternative options are available for consideration?
  • What potential risks and challenges might we encounter?
  • What evidence supports our chosen course of action?
  • What short-term and long-term impacts should we anticipate and prepare for?


  • Where do we see similar strategies being employed successfully in our industry?
  • Where can we find opportunities to differentiate ourselves from our competitors?
  • Where is there room for additional growth and innovation within our organization?
  • Where can we access relevant information and resources to bolster our decision-making?


  • When is the optimal time for implementing new strategies, initiatives, or changes?
  • When do we expect to see the results of our chosen course of action?
  • When should we reassess and adapt our strategies for sustained improvement?
  • When should we involve external support or expertise to help guide our decisions?


  • Why is this strategy or decision aligning with our corporate goals and vision?
  • Why will it benefit our stakeholders, employees, and customers?
  • Why will it promote long-term, sustainable success for our organization?
  • Why should we prioritize this solution or approach amidst competing priorities?


  • How can we execute this strategy or decision effectively and responsibly?
  • How does our chosen course of action align with our commitment to social responsibility and sustainability?
  • How will it impact our overall business performance in the short-term and long-term?
  • How can we continually monitor and gauge the success of our strategies and decision-making processes?

By integrating these questions into your organization’s strategic thinking and decision-making processes, you elevate your business to new heights. Embrace the collective intelligence, innovation, and growth that critical thinking fosters and propel your organization towards a brighter future. At Futureshift Consulting, we’re here to support and empower you every step of the way on your journey to greater success.


The Value of Small Talk in Consulting Engagements

Navigating the complexities of consulting engagements requires a combination of technical expertise and the ability to forge meaningful connections with clients. So, how can we excel in delivering top-tier services while fostering a spirit of trust and collaboration?

The secret ingredient lies within the power of small talk. Engaging in conversations about weather patterns in California, flash floods in Lucknow, or the heatwave in London can transform sterile interactions into more relatable human connections, paving the way for creative engagement. Sharing thoughts on an inspiring LinkedIn post, the Flywheel concept of Amazon, or unique travel experiences further bridges the gap between the professional and personal realms, laying the groundwork for better collaboration.

Before diving into the particulars of your offerings, take a moment to genuinely engage with your clients by introducing yourself and understanding their aspirations for their organization. The aim is not to delve into their personal lives, but rather, to grasp their operational mechanisms and strategies for engaging stakeholders. Through such engagements, valuable insight into the client’s interests is revealed, impacting the course of consulting discussions.

Our Commitment at Futureshift Consulting

At Futureshift Consulting, we pride ourselves on our dedication to being well-rounded and genuinely focused on strengthening our clients’ achievements. We forego pretenses, emphasizing our mission to guide businesses and individuals towards an innovative and brighter future. By harnessing the potential of small talk, we enable organizations to unlock their capacity for growth and success. Remember – even the most seemingly trivial exchanges can lead to powerful strategic insights.

As you prepare for your next crucial consulting conversation, be cognizant of the immense potential that small talk holds. When used effectively, it unveils a world of opportunities and paves the way for unparalleled success in your consulting endeavors. #consulting #futureshiftconsulting


Unveiling Leadership Excellence: Proven Strategies for Aspiring CEOs

A strategy paper by Futureshift Consulting

“The best way to predict your future is to create it.”

Abraham Lincoln

Welcome to the classroom of wisdom offered by C-suite maestros, where we at Futureshift Consulting have curated a guide featuring eight transformative paths towards attaining CEO greatness.

1. Launchpad to Success: Embracing the Learning Curve

The climb to CEO is an ongoing learning crusade. Recognize and bridge your knowledge voids while focusing on crucial CEO functions like strategic direction and empowering leadership.

2. Building a Strategic Intel Reserve: Your Organizational “Kitchen Cabinet”

Your choice of advisors delivers unique insights, which are a critical catalyst for your success as CEO. Collect diverse and candid perspectives from across your organization.

3. Crafting your CEO Masterpiece: The Value Creation Thesis

Chalk out a comprehensive narrative illustrating your objectives. Be prepped for key questions about your company’s north star and how your strategies light the path.

4. Transforming into the Shaper-in-Chief: The CHRO Route

Realizing key roles in your organization and handpicking the right personnel for them is pivotal in nurturing a purpose-driven and principled culture. Empower your team to rocket productivity levels.

5. Unleashing Your Leadership Superpowers: Making a Unique Impact

Steer your efforts into areas exclusive to your control. Ignite the spark in others to handle the rest, creating a transformative leadership environment.

6. Journey from Stealth to Spotlight: Navigating Your Public Persona

Create a powerful narrative that echos your company’s values, and retain its consistency across all communication platforms. This narrative paves the way for trust and credibility.

7. The Energy Equilibrium: Balancing Personal Life with CEO Duties

Negotiate the fine balance between CEO duties and personal life. Develop an approach that helps you handle the CEO load while preserving personal and family time.

8. The Prepared Trailblazer’s Reward: Self-Reflection and Enrichment

Embark on your rise to leadership by embracing preparation as your first step. Analyze your track record, enhancing capabilities, knowledge, and expertise parallelly.

Soaked in the shared experiences of seasoned executives, this Futureshift strategy paper is your north star towards innovative and strategic leadership. As you embark on the leadership path, remember that at Futureshift Consulting, we consider your success a shared victory. We are committed to driving you towards your envisioned horizon.


Did you Know? Futureshift Consulting was Shaped by Alvin Toffler’s Vision of the Digital Age

Futureshift Consulting is a boutique consulting firm established by a team of experienced executives who were deeply influenced by the visionary theories of renowned futurist Alvin Toffler. His insightful works, Futureshock and Powershift, have significantly shaped their understanding of societal change and power dynamics in the digital era.

Futureshock struck a chord with the founders, as it highlighted the disruptive effects of rapid technological and societal transformations. They recognized the immense challenges organizations encounter when trying to adapt to such swiftly changing landscapes. In Powershift, Toffler introduced the founders to the evolving power dynamics, emphasizing the shift from wealth holders to those who effectively manage and utilize knowledge.

Inspired by these ideas, the founders established Futureshift Consulting with the mission to guide businesses through the monumental shifts in technology and culture. They assist organizations in transforming their processes, strategies, and mindsets to not only survive but thrive amid constant change. Central to their consulting philosophy is empowering organizations to harness the transformative potential of technology.

Futureshift Consulting’s ‘CxO on Tap’ services focus on converting knowledge and global experiences into actionable insights and tangible impact. This unique offering is tailored for startups and SME entrepreneurs, providing them with innovative strategies, informed decision-making, and a competitive edge in an increasingly aggressive marketplace.

In essence, Futureshift Consulting, drawing inspiration from Toffler’s seminal works, serves as a guiding light for organizations navigating the uncertain waters of the digital age. Their ultimate aim is to ensure clients are not merely reactive to changes but proactive in shaping the future of their respective industries.


A big hug and thank you 2018


As we move in to 2019, here’s a big big thank you from us at ZMOTly. Your patronage and feedback helps us do better each day with more enthusiasm. Happy new year.


Merry Christmas and Happy holidays from all of us.

Merry Christmas and Happy holidays from all of us at ZMOTly.


[Infographic] A Winning Content Strategy

#DigitalMarketing #Content #ContentStrategy #Online #SEO #SMM #Google #Adwords

[Infographics] Winning Content Strategy
[Infographics] Winning Content Strategy


#OptIn Chat – Get your website visitor to talk to you without fuss!

One of the key areas of funnel building and lead generation under our ZMOTly frame work is about reaching out to the victors of your website or blog, even as they are browsing your page. That is their moment of truth, when they are looking for something and obviously, it is like a customer browsing through in a real store. Without, being intrusive, how do you get to the visitor and see how you can help.

After a lot of research, we ourselves zeroed in on Optin Chat. []. Optin Chat is easy to install on any website or blog and yes, you can start off with free.

When we talk to corporates, they are looking at a simple and effective way to leverage their website with call-to-action on content pages. Without an email IDs, one cannot build audience. Without audience, you cannot grow and one of the best ways to build an audience is to build an email list!

Unlike some of the other chatbots that put the customer off by asking for an email ID, Optin helps reach out by providing something of value and asks if the visitor is interested. Imaginer asking in real life store – “Sir, we have a free beer offer on level 2”, would you be interested? If the visitor says yes (who would not :)), you move on and collect some basic information and direct them to level 2. Optin Chat is something like that.

It is about chatting with users and asking for their email IDs in an interactive way. It is not intrusive but pops up with a catchy ‘ding’ sound to grab the visitor’s attention. This chat is not a Live chat but looks like one. And we humans are wired to respond to chat messages! And then, there you go! your first step to getting your customer email ID. Optin Chat has also a very flexible question builder that helps you to configure the chat module and create a JS code that can be installed on your website.

Go ahead, try it out. It doesn’t cost you much. For all you know, this may be your first step to getting to building your customer base.