#DigitalMarketing #Content #ContentStrategy #Online #SEO #SMM #Google #Adwords
![[Infographics] Winning Content Strategy](https://i0.wp.com/zmotly.com/wp-content/uploads/2017/08/Futureshift_Infographics-2.png?resize=580%2C1450)
#emarketplace #ecommerce #marketing #digitalmarketing #sales #onlinesales #onlineshopping #retailer #tips #amazon #flipkart #snapdeal #myntra #ebay #retail #jabong #koovs
As we’ve talked about before, if you’re in the business of selling products, there really is no excuse for you to not have an online presence. 31% of consumers indicated that online shopping is their preferred mode of shopping and the trend is rapidly going upwards.
Most vendors have thought about listing in one or more of the online marketplaces (like Amazon, Flipkart, EBay, Snapdeal etc.) at some point. Listing on these sites is appealing on several fronts.
However, there are many hidden expenses and opportunity costs that could add up to ruin your business
These expenses are especially damaging if you are a small business competing with large multinational companies who have access to the massive budgets to spend on marketing and sales.
There are other options available to sell your products online or even just to channel traffic to increase sales offline
Final Note:
Listing your products on an online marketplace does have its benefits, but, the hidden costs add-up to create a big dent in profits. What’s more, it is a constant uphill battle to monitor pricing and stay on top of latest platform related tweaks to make sure that your product is placed ahead of competitors. Selling through a marketplace doesn’t mean that you cannot also sell from your own e-commerce store to reap the benefits of both; Nor are you restricted to listing in only one marketplace. What is important is that you take the time to consider the options available and formulate a strategy that works the best for YOUR requirements. I will tackle the pros and cons of the other strategies, along with the tradeoffs in further posts.
This post was first published on LinkedIn, by Karina Pais, Consultant with Futureshift on Karina is an MBA graduate from UK and engaged with us as a consultant in digital marketing.
This is one of those powerful messages that hits you hard.
This is another posters that designed by one of our users. You can share this to spread the word. Some community founders are paste these in the apartment noticeboards and local notice boards.
You too can!
Here are some of the posters that we have designed. You can share this to spread the word. Some community founders are paste these in the apartment noticeboards and local notice boards.
You too can!