Category: ZMOT.ly

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Futureshift Social ZMOT.ly

Social Media in Business (Part 1)

In our consulting assignments and workshop on social media, participants ask us the same question again and again. The top three questions are –

  • “Why do we as a business need to be there?”
  • “Facebook is for friends and Twitter is there for celebrities, not for real businesses”.
  • “We are a professional organization, not some startup”

In this two-part series, I will share how social media can change the business dynamics and help you get closer to your prospects and customers. In part 2 of this series I will share my own personal example with an airline and a bank on how they leveraged social media to solve customer problems.
Well are businesses really social?

Many years ago when Avinash Kaushik, an Analytics Evangelist of Google quipped “social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better”, it seemed like just that.

Now almost a decade later and wiser, Wikipedia defines thus – “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”,

Why should I care, you may ask?

Well, I can give you not one but six trends that possibly can change your perspective.

  • Because 3 out of 4 Americans use social technology.
  • Because 2/3 of the global internet population visit social networks.
  • Because visiting social sites is now the most popular online activity
  • Because time spent on social networks is growing at 3x the overall internet rate, accounting for
  • Because social media is democratizing communications. Big time.
  • Because social media is like word of mouth on steroids.
  • Because, social media is a force to be reckoned with! If facebook were a country, it would be the world’s most populous country just ahead of China and India.

If all this is great stuff, how does it affect my business, my customers or my prospects? I will cover these in my next issue, and I leave you with this thought –
93% of social media users believe that a company should have a presence in social media.
93% of these users want a dialogue, not a monologue on social media and believe that companies should not treat social media as yet another channel for broadcasting bulls*t.

Well now that I set the grounding on the basics of Social Media, I will take up in my next post on how businesses can leverage social media in my next issue.

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BetterBhavishya Futrlabs NepalQuake Pados ZMOT.ly

#ZMOTlyImpact – 916 Nepal Chimekas already on Pados. 

We are doing whatever we could, in our small little way with pados App. As mentioned in the earlier post that the 916 Nepal Chimekas already on Pados.

We have developed a few posters to spread the word.

All the 916 Nepal Chimekas already on Pados.Download Link – https://play.google.com/store/apps/details?id=com.pados

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BetterBhavishya Futrlabs NepalQuake Pados ZMOT.ly

ZMOTly Impact – Pados App to Aid Nepal Relief, Reconstruction

When we heard of the massive catastrophic earthquake in Nepal and the death and destruction we started charting ways in which we can help in the relief work using technology.

Pados (www.padosapp.com)

Pados is mobile messenger service app and coincidentally named the Hindi word for Neighbourhood.

We started ensuring that we added all the 916 Neighbourhoods or Chimekas as they call in Nepal and that covers 100% of Nepal’s neighbourhoods. For example, this app has already created open group for Residents of Darchula, Darchula District, Nepal, bearing Pincode 10100 all the way up to Hangpang, Taplejung District, Nepal, bearing Pincode 57512.

This app will help the communities to rapidly rebuild themselves as logical online groups in less than 60 seconds and engage with conversations relevant to the members and survivors. The local officials, police and rescuers can also easily join the community where they are involved in and start having discussions that will aid relief and reconstruction work. Tens of Thousands of ground volunteers from India across the world, as well as NDRF are engaged in massive search and rescue operations. With the drawing of the end of rescue efforts, the community forum can be used for reconstruction, rehabilitation and logistics of the aid pouring in from rest of the world.

In fact, the community or teams
can easily create further communities or groups and start conversing in less
than 60 seconds. For example, the NDRF team working in Kesharpur can easily
create a private group called +NDRF_Kesharpur_OperationMAITRI that can involve
their ground teams as well as coordinating officers back in New Delhi or
elsewhere.

Any member can simply sign-up using popular social networking services like Facebook or Google+ or Twitter.  With Pados, the user can receive instant
messages from the community even if both of them are not connected with them on social media or phone contacts.

The service will use standard data networks like 2G/3G or Wi-Fi, and does not need to involve expensive SMS charges and messages can crisscross across continents, between mobile phones and tablets that help coordinating specific relief operations.

Pados is available for Android phones and tablets and is downloadable FREE on Google Play Store.  It is estimated that Android constituters over 90% of smartphone market in Nepal. – Link: https://play.google.com/store/apps/details?id=com.pados

We hope that we can make a difference in our own way to the relief and reconstruction efforts.

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BetterBhavishya Futrlabs Indian Neighborhood Pados Women Safety ZMOT.ly

#BetterBhavishya – Neighborhood Safety with #Pados #Futrlabs

#BetterBhavishya – Neighborhood Safety with #Pados #Futrlabs

Another poster from the Royal Bengal

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BetterBhavishya Futrlabs Indian Neighborhood Pados Women Safety ZMOT.ly

#BetterBhavishya – #ShameOnYou Poster

This is one of those powerful messages that hits you hard.

This is another posters that designed by one of our users. You can share this to spread the word. Some community founders are paste these in the apartment noticeboards and local notice boards.

You too can!

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BetterBhavishya Futrlabs Indian Neighborhood Pados Women Safety ZMOT.ly

#ZMOTlyIImpact – 150,000 Indian Neighbourhoods and counting.

Yes, you heard it right. We are happy to share with you that over 150,000 Indian Neighborurhoods are on Pados Community Network. Just type in your pincode and you can chose the neighbourhood you want to be part of.

Alternatively, you can add create your own community and invite your neighbours. Get Creative.

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Futrlabs ZMOT.ly

5 Hot Technology Trends of 2015

5 HOT TECHNOLOGY TRENDS from Rajesh Soundararajan

5 HOT TECHNOLOGY TRENDS #ISMAC FROM FUTRLABS

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3X3Learning BetterBhavishya Contact.ly Futrlabs Futureshift Pados Shoppeazy Strike-a-Deal ZMOT.ly

#Futrlabs – Some Disruptive Products

Futrlabs is the technology hub that dishes out innovative solutions to our clients, both enterprises and social sector alike. Here is a glimpse of what is cooking.