Categories
3X3Learning Futrlabs Futureshift

Learning Series – Crafting a Blended Learning Strategy (Part 1)

Like even the most complex decisions, blended learning strategies are rooted in the basics. Upfront instructional design is required for truly meaningful learning. Review your organization’s culture and structure to determine whether a learner centric or business centric approach is best for the design and implementation of learning in your environment. The model can be distilled into one of two types: a linear model or a hub-based model. From this design stage, the next step is to factor in the various types of training media or modes that best suit your training program and its audience. If you can address these main components, you are well on your way to launching some of the best learning tools and techniques.

Overview

Perhaps one of the most difficult aspects associated with today’s blended learning solutions isn’t in the technology or bandwidth; it’s understanding that successful blended learning is firmly rooted in sound instructional design strategies – design strategies that focus on transferring skills and knowledge to the learner while delivering value to the business.

In any competitive business environment where time, resources, and money is the differentiators, your people are your competitive edge. Leveraging the value of your people relies heavily on deploying the right learning solutions and having learning solutions that effectively transfer skills and knowledge to participants in a timely fashion. So what type of learning solution is truly the right solution? As it turns out, the answer is blended learning; however, the media, modes, and makeup of each training solution should be different, depending on a number of variables.
At Futureshift, we base our learning strategies on determining what those variables are and how they will impact the learning process. Before deciding upon training media or modes, Futureshiftrecommends that you assess and investigate your proposed approach. Make sure your targeted training approach can achieve both learning and knowledge transfer expectations and deliver business-tangible and measurable results.

What Is Blended Learning?

Futureshift defines blended learning as the combination of synchronous (e.g., face-to-face training) with asynchronous (e.g., computer-based or alternative media) training that creates the best possible learning solution for a given target audience.

Blended Learning Definition

Blended learning is the combination of synchronous (e.g., face-to-face training) with asynchronous (e.g., computer-based or alternative media) training that creates the best possible learning solution for a given target audience.

Mastering the new instructional avenues that technology continues to provide can result in some of the best learning programs ever made available. Blended learning provides multiple modalities in which participants can explore and learn. Yet for all its attraction, blended learning also can be fraught with many dangers, too, the worst cases involving staggering amounts of money for beautiful and elaborate sessions that are poorly received and ultimately never used or valued. Blended learning isn’t the issue; it’s the decisions made associated with it that may lead to negative experiences. Blended learning is by far the best learning solution available today—as long as we have done due diligence, which we will discuss in our next series of posts.

Next Post – Learning Series – Why Blended Learning Strategy (Part 2)

Categories
Futureshift ZMOT.ly

How To Make Your Employees Share Content?


How To Make Your Employees Double Up As Content Marketing Warriors?

What can you do about it to have them more engaged in your social media activities?

Do your employees want to share your corporate content on a social network? If so, what would they want to share? Also, why do they think that it is valuable to share this info in their social networks?

Every marketing team would want to have their tens, hundreds or thousands of non-C level employees to share the corporate posts and content on their personal social networks and build the brand. The question is how?

Not long ago, Trapit, a company that enables social network content sharing by employees, commissioned what it calls the first survey of rank and file employees about their thoughts on sharing company info on a social network. Takeaways from the study and what the results mean for companies looking to improve their staff advocacy on social suggest that employees see great value in sharing via a social network. Many companies must catch up to do to take benefit sentiment.

The Observation

When study asked about the benefits their company would receive from social sharing, a three in four respondents perceive an advantage, while ten per cent see no value. Notably, 43% say it would increase brand consciousness, 21% believe it would aid brand credibility, while only 11% say it would boost sales. – Employees are supportive of social network and acting on a social network on behalf of their companies.

Another observation is that 55% of employees think it best to share 3rd party content in addition to their company’s content advertising. Moreover, 34% say that they are more than likely to share news articles about their company via a social network. This study suggests that employees are calling for help on the content front. They want the content from the creator, so that they can be active on social, and still help build their individual brand while promoting the company. Your employees do not want to spend their whole day farming for content on their very own. Corporate white papers and promotional materials are not enough. Your employees want an expansive mix of content.

So, what should a company do?

Your employees are not charmed in just being a corporate volunteer on their social network. They would like to be intriguing and engaging in their network and be reliable. These are the six things that you should do.

  1. Provide them with a good selection of content that includes ‘promotional’ corporate assets, as well as high value-assets like, industry news analysis, research, thought leadership
  2. Help them round out their personal profiles and their personas on social.
  3. Help them get some authentic engagement going versus just relaying more advertorial
  4. Additionally, content created for sharing, give them insights or a dashboard on their social sharing activities.
  5. Help them see some personal Return on investment for their efforts, just as you would for your business.

It is simple – Businesses must help measure the impact of social sharing – be it for your marketing team or your employee.

If employee-led social selling and employee engagement are not essential initiatives for the sales and marketing teams but the entire company including Human Resources and Senior Management teams.

This article first appeared on April 12, 2019 in a Times of India Blog titled How to make your employees double up as content marketing warriors?

#ContentMarketing #DigitalMarketing #EmployeeEngagement #Marketing #SocialMedia #SocialMarketng #ContentWarriors #EmployeeLeverage #SmartMarketing

Categories
Uncategorized

A big hug and thank you 2018

 

As we move in to 2019, here’s a big big thank you from us at ZMOTly. Your patronage and feedback helps us do better each day with more enthusiasm. Happy new year.

Categories
Futureshift ZMOT.ly

Infographic – Digital Marketing in 2018

Digital Marketing in 2018. Be prepared with good infographic from @MDGAvertising

Categories
Uncategorized

Merry Christmas and Happy holidays from all of us.

Merry Christmas and Happy holidays from all of us at ZMOTly.

Categories
BetterBhavishya Futrlabs Futureshift ZMOT.ly

A #BetterFuture with #BetterBhavishya

Better Bhavishya
Better Bhavishya

While this forum is usually used for talking about innovative approaches of ZMOTly, we will share in this post about one of the exciting things we do at Futureshift in the area of social impact.

At Futureshift, we work on creating impact at the intersection of technology and strategy.

This translates into frameworks, innovative products and solutions that solve real issues in the business and social sector. The outcome is about creating a sustainable and lasting impact.

In business scenarios, ZMOTly provides the frameworks for success and Futrlabs offers solutions and products to achieve the delivered outcome.

In the social sector space, a segment that we are passionate about, we have a pillar called Better Bhavishya (better future). We leverage the skills in consulting and global experiences to be a change-maker in our little way.

At #BetterBhavishya, we work in the social sector space leading with ZMOTly impact framework and with products from Futrlabs that can help them achieve their goals faster. They are either continuous long-term partnerships or one-time engagements.

Better Bhavishya’ s works on these four areas – education, healthcare, environment and human rights.

  • As technology partners with an International Human Rights NGO, we helped them on some of their very key projects.
    • An Indian healthcare authority worked on a prototype and delivery mechanism for vaccination alerts that would help them prevent one million deaths and over 950,000 preventable disability each year.
    • Together with the NGO and a government ministry, worked on the prevention of bullying in schools.
    • Together with the human rights organisation, worked on jail reforms to reduce the number of undertrials held illegally in prisons.
  • Engaged with an NGO, funded by one of India’s reputed philanthropic foundation, for improving literacy and numerous is amongst children with low-income parents.
  • With another substantial philanthropic foundation, we developed a project impact assessment framework and helped in some other charitable initiatives.
  • For a not-for-profit working on building a community for parents of autistic children, worked on developing a strategy and reach.
  • At an NGO in Hyderabad, worked on developing a content and delivery framework and roll-out for long-term education for underprivileged children in the Andhra Pradesh and Telangana region.
  • In a village in Tamilnadu, have taken an initiative to convert 500,000 sft of barren land with an agroforest with over 15,000 trees.

Our founder’s prior experience in driving the Unlimited Potential initiative for Microsoft Asia Pacific plays an essential role in recommendations for our clients. The Unlimited Potential initiative was the outcome of Bill Gates vision to enable sustained social and economic opportunity for the following 5 billion people. The strategy was to reach incremental 1 billion people by 2015 by expanding deeper down the economic pyramid in a sustainable fashion by building non-traditional partnerships, breakthrough technologies and business models. The focus was on education, fostering innovation and creating jobs and opportunities through relevance, access and affordability. Bring one of the first employees in Asia-Pacific, driving that initiative has helped significantly in structure and systematising our approach better bhavishya projects at Futureshift.

Currently, we are working on a big idea that can transform hundreds of millions of rural lives by increasing local entrepreneurship opportunities and agriculture productivity. The core philosophy is to create local micro-innovations and income that would bubble up to have access to better education and healthcare opportunities.

This would more almost double the farm output and will dramatically transform the lives of rural India, where 70% of the Indian populations reside. We expect this to be a $1 billion+ social entrepreneurship business by 2022, creating an ecosystem with 10x more economic activity.

Categories
Futureshift ZMOT.ly

9 PR rules shattered (2017)

 

#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur
#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur

If you are a professional, a businessman or an entrepreneur, ,you need PR to get visibility for your brand, product or service. The traditional rules of PR that helped well till a decade ago are is dead. The Web 2.0 has brought down the walls and unless you have adapted to the new world your PR strategy will not work in 2017.

#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur

The 9 cardinal rules, shattered.

  1. Formal Media: The only way to get noticed was through formal media. The internet has changed all that. Today, you control your media. Your twitter, Facebook, Instagram or LinkedIn – each of them with access to billions of users provide you a platform to get noticed. In fact, the so-called formal media has ended up picking news from these social platforms.
  2. Press Releases: Companies communicated to journalists through press releases. Press Releases are a passé. It is time to keep communicating as conversations with the public. You can share your idea, launch details, plans and seek feedback from your users directly.
  3. Exclusivity: Nobody other than a handful of reporters and editors Would see the Press Release. In fact, many demanded exclusivities. In today’s context – exclusivity is suicidal. The strategy should be rot reach your buyers through as many channels as you can. In fact, being accessible to your buyers at their point of interaction is the key.
  4. Significant News: Companies needed significant news before they could write a press release. Today, the rules are changed. The audience is looking for being engaged with you through your evolution. While significant news can still be leveraged to do some burst PR, the social media helps you to teach out to share the developments as they happen.
  5. Jargon: Jargon was okay because those specific journalists understood. Jargon is not okay. You audience needs to understand you and it must be simple. The lower your denominator for comprehension and understanding you higher are the changes of connecting with you and have meaningful engagement and conversations.
  6. Third party Quotes: Your press release included quotes from customers, analysts and experts to be complete. While all these would help, it is no more mandatory. Once your piece of blog or post hits the online media there will be a 360-degree feedback and that is more authentic. Today, users are looking at authenticity more than spin.
  7. Media as Gatekeeper: The only way buyers learnt about your product was when media wrote about it. Today, the barriers of media as a gate keeper are broken. In fact, organizations have started to completely bypass the formal media d have started engaging directly with the audience. So, you see artists launching anthem album via you tube or governments declaring their plans through tweets and media losing its gatekeeper status.
  8. Press Clips: The only way you measured 3effectiveness of press release was through ‘press clips’ that was maintained painstakingly each time media reported it. Today is measure being far simpler, it all measures what is the virality and click rate for your article. The more relevant and useful the content, the it is shared sand more is the visibility. In fact, main stream media has started writing articles from those 140-character tweets.
  9. Silos with Marketing: PR and marketing were separate silos and ruin by separate goals, strategies, measurements. Marketing is PR and PR is marketing. The walls are shattered. Both works in tandem to ensure maximum reach and engagement.

These were some of the things I have shared. There can be a few more. Please feel free to share your views.

The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg

Categories
Cloud Futrlabs Futureshift Shoppeazy ZMOT.ly

[Video] Shoppeazy – 90 seconds is all you need to go online.

Enjoy this simple video that summarises an easy way to go online, fast.

Categories
Futrlabs Futureshift Shoppeazy ZMOT.ly

8 Point Checklist before creating your eCommerce Website

Many retailers usually start out by listing on the online marketplaces or e-marketplaces as they are called, such as Amazon, Flipkart, Ebay, Snapdeal, Myntra, Jabong etc. What most vendors don’t realise is that there are many hidden expenses and opportunity costs that could add up to ruin your business.

Instead, if one is willing to invest the time and effort, there are significant benefits of selling through direct channels.

You could build your website from scratch / hire an expert to build your website or buy ready-made templates and customisable platforms. Based on your business needs and technical capabilities you need to select the right system

  1. Technical competency: Can you learn how to build a site from scratch or would you prefer to buy custom built templates? Are you capable and willing to hire additional staff with expertise if required?
  2. Pricing: Is a monthly or a yearly plan better for the different components of the site or platform? Pricing also increases as features provided improve.
  3. Back Office Integration: How does the system fit with your existing back office capabilities? Is there a possibility for smoothening the move or extension of current facilities into online capabilities?
  4. Time available: Not just to understand and set up the best possible option but also to maintain and update the site to keep it running smoothly. If time is critical, are you capable and willing to hire additional staff with expertise to save time?
  5. Support offered: What are the levels and mode of support offered by the different platforms when problems arise? What is the level of responsiveness when help and guidance is required?
  6. Website features: Evaluate the additional features such as the website’s ease of use, security, mobile friendliness, etc as per your expectations and requirements. Keep in mind that basic features offered may be enough for starting out, but evaluate additional options on offer since it is almost a given that these will be required at a later point.
  7. Marketing tools: Tools for SEO, email marketing, CRM and integration with other websites are decisive tools in order to grow your market and brand.
  8. Unique customisations and features needed: Do you have any unusual needs and can the platform cater to your special requests?

Final note

The final decision will definitely depend on your requirements and needs. It will also vary based on the time, money and effort one is willing invest into this venture. Furthermore, you will need to consider long term strategies and evaluate whether the current decisions will leave room to scale the operation based on future necessities.

Remember that no matter what method you choose to go online, you don’t need to be restricted to just one channel. Selling through your own e-commerce store doesn’t mean that you cannot also sell your products through a e-marketplace to reap the benefits of both; Nor are you restricted to listing in only one online marketplace. Many successful retailers, especially the larger ones, prefer to be involved in multiple channels. However, each additional route takes time, money and energy to understand its processes and maintain it. What is important is that you take the time to consider the options available and formulate a strategy that works the best for YOUR requirements.

In my next post, I will look at some of the prominent ecommerce platform options available and rate them according to the measures mentioned here.

#emarketplace #ecommerce #marketing #digitalmarketing #sales #onlinesales #onlineshopping #retailer #tips #amazon #flipkart #snapdeal #myntra #ebay #retail #jabong #koovs

This post was first published on  LinkedIn, by Karina Pais, Consultant with Futureshift on Karina is an MBA graduate from UK and engaged with us a a consultant in digital marketing.

Categories
Futureshift Shoppeazy ZMOT.ly

Are you losing money on Amazon and Flipkart over selling directly?

Are you losing money on Amazon and Flipkart over selling directly?
Are you losing money on Amazon and Flipkart over selling directly?

In our earlier post – Business not online? Get ready to pack up – we shared that if you’re in the business of selling products, there really is no excuse for you to not have an online presence. 31% of consumers indicated that online shopping is their preferred mode of shopping and the trend is rapidly going upwards.

Many retailers usually start out by listing on the online marketplaces or e-marketplaces as they are called, such as Amazon, Flipkart, Ebay, Snapdeal, Myntra, Jabong etc. What most vendors don’t realise is that there are many hidden expenses and opportunity costs that could add up to ruin your business. These expenses are especially damaging if you are a small business competing with large multinational companies who have access to the massive budgets to spend on marketing and sales.

The best margins for selling online are usually attained by selling through direct channels. These include

  1. Build your own website with shopping cart facilities from scratch
  2. Utilise custom built templates or platforms already available to create your own e-commerce store
  3. Hire a professional to build and maintain your website (External consultants or internal dedicated employee hire)

There are significant benefits of selling through direct channels

  1. Showcase entire range: With your own online-store, you have better control and flexibility over the showcasing of all your products.
  2. Build Loyalty: Your own online store helps build brand loyalty. Loyal customers and repeat customers prefer reaching direct to store online and offline.
  3. Higher Profitability: Around 30-40% margin of online sales are eroded in commissions on other sites. Additionally, competition driven pricing and discounting cuts into profits through marketplaces.
  4. Increase your Valuations: Having your own store helps differentiate brand value and valuations flexibility, offerings.
  5. Analytics can be used to Grow Business: Ability to gain insights and analytics on buyer behaviour by driving targeted online campaigns.
  6. Lead generation: You have a chance to capture customer details through your landing pages and cross-sell more products.

Whether you have just one product with multiple SKUs or multiple products it is beneficial and worthwhile to build your own channels. This is especially true if you already have a loyal fan following or if your strategy involves creating a strong brand for your products.

As with anything, there are tradeoffs to this approach

  1. Initial capital will need to be set aside and invested to set up the various components involved. These can easily compound if invested in components that are not right for the business.
  2. A significant amount of time and energy might have to invested especially if one is learning about these tools for the first time.
  3. Driving customers to the site may prove to be big challenge if the brand is not yet well established in its niche.  However, this can be mitigated by utilising the various digital marketing tools available.

Final note

If you are willing to invest the time and effort to understand and build your own online sales store, the benefits of this channel can result in a dramatic boost to your bottom line.

Remember that no matter what method you choose to go online, you don’t need to be restricted to just one channel. Selling through your own e-commerce store doesn’t mean that you cannot also sell your products through a marketplace to reap the benefits of both; Nor are you restricted to listing in only one marketplace. Many successful retailers, especially the larger ones, prefer to be involved in multiple channels. However, each additional route takes time, money and energy to understand its processes and maintain it. What is important is that you take the time to consider the options available and formulate a strategy that works the best for YOUR requirements. I will continue to tackle the pros and cons of each strategy, along with the tradeoffs in further posts.

#emarketplace #ecommerce #marketing #digitalmarketing #sales #onlinesales #onlineshopping #retailer #tips #amazon #flipkart #snapdeal #myntra #ebay #retail #jabong #koovs

This post was first published on  LinkedIn, by Karina Pais, Consultant with Futureshift on Karina is an MBA graduate from UK and engaged with us a a consultant in digital marketing.